Web visibility for karting

What is web visibility, called SEO?

SEO stands for Search Engine Optimization. The goal of this activity is to obtain a better ranking on search engine result pages in order to have more people visiting a website. In most of countries, Google is the leader on the search engine market. Followed by Bing and Yahoo!.

How does it work?

Web visibility

SMS-Timing solutions








You are not confident enough to do it yourself? Don’t panic: The SMS-Timing SEO experts are here!



Where are your strengths and weaknesses? How can you make your website more visible on Google? How can you bring more traffic to your website?



SMS-Timing enlarges its marketing competencies and is now able to provide a web visibility audit for your website. Don’t underestimate the power of SEO! Combined with iNet and other online features, you will be amazed by what your website will bring to your business.		 Internet visibility

Website audit

We provide you with a report which is like a photo of your referencing at a specific moment: what is wrong? Why?

E-marketing

  • Current ranking
  • Competition analysis

Technique

  • Titles & Meta
  • URLs
  • Headings
  • ALT tags
  • W3C validation

Netlinking

  • Internal links

Website recommendations

In addition to the audit, we go further and give you key points for better referencing on search engines.

E-marketing

  • Keywords used by your competitors

Editorial

  • Contents: which keywords to use on which page?

Technique

  • Titles & Meta: propositions for each page
  • URLs: propositions for each page
  • Headings: propositions for each header
  • ALT tags: propositions for each useful picture

Netlinking

  • Internal links: global strategy and propositions for each page


Audits and recommendations of your karting website positioning are available for English, French and Spanish websites.

Web visibility brochure Web visibility brochure 2 290 Kb

Advices for your website positioning

Keywords

This first step will determine your whole on-page SEO. Based on your experience, competition and user search habits, you will be able to list keywords and key expressions (composed by 2 or 3 keywords) that users may enter in search engines to find your website.

Contents

“Content is king”. You must provide quality content to readers and to search engines. Doing one or the other would bring poor results. Write smooth texts with the keywords you have chosen. You can try to integrate the same keyword a couple of times on the same page to increase your chance to be ranked higher for this one. But keep in mind that users will notice that your text is not “natural” and theywill stop reading immediately if it is too difficult to follow. You will have to manage both sides!

Title and description tags

Your webmaster knows where title and description tags are (source code). Both are important for users: if they see the keyword they entered in your title and description, they will be more willing to visit your website. Only the title tag is important for SEO, so it must be optimized for it. Remember: one page = one unique Title and Description.

Headings and Bold

Headings are also present in the source code of your pages. They are used by search engines to determine what is important on your website’s pages. Organize your contents into a hierarchy using headings. The bold option allows highlighting words or sentences within your contents. It will make text more dynamic for users and this also benefits search engines.

ALT tag

If you use pictures, make sure that they are not just used to decorate your pages, but also to bring valuable information such as underlining content. The ALT tag is used to explain to a search engine robot what pictures are about. When pictures are well referenced, they can bring traffic from image searches.

Internal links

Link your pages to each other to allow users and search engine robots to browse through your website. Users will enjoy the navigation: they will find information quickly and discover valuable information they did not expect. Robots will be able to index all pages in a better way and they will see what the most important pages are. Try to make links from every page to your home page in order to enhance its importance.

W3C validation

Allow search engines robots to index all your pages better. You can check if your pages respect the W3C standards (World Wide Web Consortium). You will be able to see where errors still exist. A non-validated website will be hard or impossible to reference on search engines.
Check if your website is valid thanks to the W3C tool.


Please contact us for more information about how to get more drivers on your track thanks to SMS-Timing SEO’s solutions.