Case study

Planet Karting

Saint-Martin-au-Laërt, France
Big indoor track

Planet Karting is a unique track in the north of France, with a very fast and technical circuit. We have a tunnel, a bridge and inclined turns that provide stronger emotions to our clients.
For the ones who prefer to watch, we have a beautiful panoramic view over the track, that goes amazingly with the company events that we usually organize.

  • 46 karts
  • Indoor
  • Open 313 days a year
  • 550m long track
  • Track width of 7m to 9m
Planet Karting - Saint-Martin-au-Laërt
Planet Karting - Saint-Martin-au-Laërt

Before SMS-Timing

We were already using SMS-Timing's timing software and the registration kiosk, but at that moment in time, we were not using them at their full potential. In this case, we were not using the full benefits of building a strong database because, we did not have any specific customer retention strategy.

During the installation

At one point we decided to go for the member cards strategy of SMS-Timing and force this trail access card to all our customers. This way every customer has to become a member of our track and leave some valuable contact information. The first weeks we had some problems with a couple of customers, but then we found a way to communicate better. We made a first-time charge which includes the price of the card, like most of SMS-Timing's customers do, and since then it is easier.

With SMS-Timing

Because of these race licenses we have recovered an important database of contact information which is useful for the sending of emailing campaigns. In the eyes of customers the member cards look very professional and regular customers appreciate the benefits of the card. SMS-Timing as a company has always responded to solve problems and continues to innovate.

Planet Karting - Saint-Martin-au-Laërt
Planet Karting - Saint-Martin-au-Laërt
Planet Karting - Saint-Martin-au-Laërt

"SMS-Timing as a company has always responded to solve problems and continues to innovate."

- Alain Delattre, owner Planet Karting -

Time to change to SMS-Timing as well?

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