Engage with your customers
If your staff is performing well, you will have plenty of opportunities to interact with your drivers on the spot.
Do you feel that you are not having the opportunity to engage?
Create it, go and look for the group leader, there is always someone that was responsible for the idea, the registration and all of those things.
Don't be afraid to ask them how the racing experience was. It might not be everything that you wanted to hear, but it will give you a valuable opportunity to improve your business!
Customers like to feel that they are important to your business, and the truth is … They really are!
Also, don't forget that we are in the XXI century, social media engagement is a thing, and it will not disappear any time soon.
Engage with your customers on social media!
Reply to all ratings of your business, especially the less positive ones. Use them to improve your business and invite the customer to return and show them that you did an effort to improve.
It's an excellent way to improve word-of-mouth and your client retention!
Here is a tip-within-a-tip. Don't use just Facebook to connect, you need to be where your customers are. Twitter and Instagram are also excellent platforms for you to be in.
Check if your customers have identified themselves on your location or use a hashtag with your name.
We will have a blog post in the future with tips on how to improve your social media presence.