The latest data on family entertainment customer demographics show just how much the industry depends on business from younger customers. A whopping 70% of its clientele are under 25.
According to a survey by Common Sense Media, 53% of 11 year-olds in the US own a smartphone. That number jumps to 84% when it comes to teens.
Unsurprisingly, recent research shows ninety percent of teens ages 13-17 have used social media. Seventy five percent have at least one active social media profile, with 51% reporting that they visit a social media site daily.
The conclusion? Mobile apps and digital marketing play a vital role in attracting and retaining karting centers’ key market demographic. Without them, you risk becoming irrelevant among the client base you need the most.
The good news? With the right know-how, mobile apps are mutually beneficial to karting centers and their Gen Z clientele.