When it comes to online shopping, people are multitasking, comparing, thinking about it and they might even forget what websites they visited. Especially with planned activities, people are hesitant to commit and pay for a timeslot when they are not sure if they will have time.
We couldn’t ignore this online conversion booster any longer. If people are this close to making a purchase they are already committed, this will increase the chance of these emails being opened. You don’t have to trust our gut feeling, we went to check out some statistics that you might find interesting.